Basic Elements of Livestreaming

There are only a few basic elements of most Livestreams:

  • Network
  • Platform
  • Hardware

And I just want to give you a brief overview of each, it’s important to have a basic understanding of this system as you move forward with your endeavors.

The Network

Video blogger recording a cooking show
Video blogger recording a cooking show

To get your message out via your Livestream a primary consideration is your network. Basically, the pipeline to your end users. This is Internet access at its simplest and simultaneously the most complex. Although the network is everything between you and your audience, we will touch on only the things under your control:

Your connection speed – this is not the place to nickel and dime, get the fastest available to you and pay close attention to the upload speed you are buying. It is common today to stream full HD (1920×1080) which requires a minimum of 5mbps but give yourself some headroom. I won’t try full HD without 10mbps up speed and prefer 20mbps.

You will also want to make sure you have a recent router.

Always hook your computer to your network via hard wire (ethernet cable) never try to stream with wireless unless absolutely necessary.

The Platform

Next on this short list is your streaming platform and I can’t recommend one because there are several things to consider before choosing one (or more) because all have their strong suits. You may want to become familiar with a few platforms if you’ll be hosting different types of meetings.

Here are a few things to consider:

  • Your audience
  • Sensitivity of information
  • Quality of stream
  • The number of viewers and participants

“one to one” and “one to a few”

Here are some of the most popular business-oriented streaming platforms:

 Often this is dictated by your organization, and I often will let the audience choose based on there comfort level with a particular platform.

Large Audiances

Other streaming platforms gear more towards mass consumption via social media.

If you’re not sharing sensitive, confidential information, or hosting a paid event these streaming platforms are great options:

  • Facebook Live
  • YouTube Live
  • LinkedIn
  • Twitch
  • Vimeo-If you are hosting a paid event a good option is to use a streaming service such as Vimeo and embed your streaming event on a page within your website. Doing this allows you to control access via secure passworded pages.

 The Hardware

The hardware is the equipment you use for a Livestream, which will encode and manage the video and audio.

It’s possible your computer may be all the hardware you need for some of your needs, complete with its built-in camera and microphone. The caveat here is you should use a recent machine with an HD camera and a quality video processor and plenty of processing power. You can scale from there depending on you wants and needs. However, when you want to achieve the most professional output possible, you’ll want to consider investing in a production package that consists of external cameras, microphones, video switchers, and computers.

Ultimately, this powerful package, combined with your platform, will give you complete control of:

  • Audio Mixing All audio sources including live microphones, video playback and music are combined for a complete “mix” of the webcast event.
  • Video Switching All video sources from cameras, videos and presentations are switched as necessary to create one seamless video source for your live stream.
  • Additional Graphics Presenter names, event branding, attendee instructions and info and more can be added to enhance your event.
  • Encoding Video and audio are merged and encoded to be uploaded to your streaming platform of choice.

 The first step in determining your needs is to outline your goals. From there you can select the right components for your live stream.

Contact us and schedule a time to discuss your goals for your online presentations.